All case studies

Case Study 05

Ambani Cricket

Engineering scalable sports e-commerce

Deep dive into high-volume product management, performance optimisation, and conversion-focused e-commerce for sports retail.

Industry

E-commerce

Category

E-commerce · Sports Retail

Year

2023

E-commerce

Ambani Cricket

Engineering scalable sports e-commerce

E-commerce developmentPerformance optimisationUX & checkout design

Multi

Product categories

Fast

Page load times

CDN

Edge delivery

Multi

Product categories

Fast

Page load times

CDN

Edge delivery

Scalable

Catalogue growth ready

Challenge

Ambani Cricket required a robust e-commerce platform to manage and sell a wide range of cricket accessories including bats, balls, and training equipment.

With a growing product catalogue and increasing customer demand, maintaining fast performance, smooth navigation, and a seamless buying experience became critical.

The platform needed to handle scale efficiently while ensuring that users could easily browse products and complete purchases without friction.

Solution

Website Lift developed a high-performance e-commerce platform built on WordPress with WooCommerce, optimised for speed, scalability, and user experience.

We structured the product catalogue for easy navigation, ensuring customers can quickly find the right equipment based on their needs.

Performance optimisation techniques were applied across the platform, including caching and CDN integration, to ensure fast load times even with a large number of products.

The entire shopping journey was designed with conversion in mind, from product discovery to checkout, minimising drop-offs and improving user engagement.

Outcome

The result is a fast, scalable sports e-commerce platform that delivers a smooth and efficient shopping experience.

Ambani Cricket benefits from improved product visibility, strong user engagement, and a platform built to support consistent sales growth.

With optimised performance and structure, the website provides a reliable foundation for scaling operations and expanding product offerings.

Services delivered

E-commerce developmentPerformance optimisationUX & checkout designCatalogue architecture

Technology stack

WordPressWooCommerceCDNCloudflarePHPMySQL

Visual showcase

Key screens and flows

A structured look at the main user journeys and conversion points created for this project.

Storefront & product showcase

Our old site couldn't handle the volume. Website Lift rebuilt it on WooCommerce and made it fast — sales doubled in the first quarter and we've added 200 products since without losing speed.

Owner

Director - Ambani Cricket

Fast loadingSEO-readyMore enquiries

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