Brand and Personal Branding
People decide whether you are expensive in about three seconds.
Brand is not a logo. It is the accumulated impression of every surface you own - the site, the proposal, the invoice, the founder's profile photo. We make those surfaces agree with each other, and make them say the thing you want them to say.
What you get
Three things change.
Priced on value, not on rate
A considered identity moves you out of the comparison-shopping bracket before the first conversation.
Instantly recognisable
One mark, one type system, one palette, applied consistently. Recognition is repetition.
Usable without a designer
Clear guidelines and ready-made assets, so your team stays on-brand when we are not in the room.
Included
Everything in scope, written down.
No line item appears on an invoice that was not on this list first.
- Positioning and messaging platform - what you say and to whom
- Primary logo, responsive marks and favicon set
- Typography and colour system with accessibility checked
- Brand guidelines document your team can actually follow
- Stationery, proposal, invoice and email signature templates
- Social media profile and template kit
- Personal branding: founder photography direction, bio and profile build-out
- All source files, fully owned by you
How we do it
The order matters more than the effort.
Doing these in the wrong sequence is why most projects of this kind underperform.
- 01
Interrogate
Workshops with you and interviews with your customers. Brands built without customer input tend to flatter the founder and confuse the buyer.
- 02
Position
Agree the one thing you want to be known for before we draw anything.
- 03
Design
Two distinct routes, presented in real-world context. No committee-pleasing middle option.
- 04
Systemise
Roll the chosen route across every asset and document the rules.
Proof
Brand and Personal Branding we have delivered
Questions
Brand and Personal Branding, answered.
Still unsure about something? Ask us directly - you will get a straight answer, not a sales pitch.
Two fully developed routes, each shown applied in context. Presenting eight options is usually a sign the strategy work was skipped - it shifts the decision onto you when it should be ours to recommend.
For founders and consultants, the company brand and the person are the same asset. We build the visual identity, the narrative, the profile pages and the content direction so that someone researching you finds a coherent, credible operator.
Yes. Full copyright transfers to you on final payment, with all source files supplied.
Often paired with
Free consultation
Let's talk about what your website should be doing for you
Tell us where you want the business to go. We will tell you honestly what it would take to get there - no obligation, no hard sell.